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Brooks Announces Minimal Shoe Line

Published by RunningPoint on Monday, 14 Mar 2011 10:18 EDT

From the official Brooks blog:

"Our core product is what you already know and hopefully love from Brooks. The core design philosophy is centered around creating the most customized fit, most dynamic stability, and most cushioned ride possible to deliver an incredible floating experience. We will not waiver here…

Our glaring opportunity is to create a new product line designed from the ground up to provide the runner with an incredible feel experience. “Less is more” has become the design philosophy of many brands in the market right now that are chasing the minimal trend. The hard part about that for us is that we don’t feel that “less is more” is a great consumer proposition. It is no doubt an uplifting life philosophy, but a product promise? Runners shouldn’t have to pay more for less technology. We want to build a better, biomechanically sound product in a lighter package that allows the runner to feel more with less.

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